Comments for No Silver Bullet

Comment on Hyundai’s Confidence is Showing Through Social Media by Frank Strong

Frank Strong — Thu, 14 Oct 2010 02:33:26 +0000

What a great case study Bob. Well, the first part of it. We will see how it turns out, but good, bad or indifferent, big kudos for experimenting. It’s those that defy expectations that tend to succeed. Maybe every time isn’t a home run, but by taking big swings and evaluating it, you certainly get a closer understanding of what it takes to knock a ball out of the park. Nice post. Looking forward to a follow up — post campaign.

Comment on Apple Vs. the Evening News: Lesson in Re-Defining a Category by Bob Reed

Bob Reed — Mon, 24 May 2010 21:45:09 +0000

Agree it can be difficult to come up with blog ideas. Suggest you search the Web for help, there are many great tips on blogging and getting started. Also it’s important to have a very clear concept of what the blog will be about, and generate several post ideas before you begin. I looked at your web site but did not see a blog so perhaps you have not begun?

Comment on Measuring Against “No” by Susan Duensing

Susan Duensing — Mon, 24 May 2010 21:36:06 +0000

Good point and I agree, Art. Beginning with “no” would force all involved to think harder, and maybe even uncover some selling points that wouldn’t have been explored otherwise. Also, how many times have we heard price is the stumbling block and people don’t “get” our value? So, you are exactly right. Finally I am shocked that anyone would turn business away based on payment terms. Being flexible is key to establishing a good relationship. Thanks for the comment!

Comment on Measuring Against “No” by Art

Art — Fri, 21 May 2010 19:39:31 +0000

Imagine, too, how much better we would be as marketers if we assumed the conversation with clients always began with “no”? For many of us (myself included) “no” is what ends the conversation. I recently worked with a vendor who I was all ready to begin a project with, but their payment terms were a sticky wicket. When I told them “no, I’d like to negotiate different terms” their reply was “pound sand”. Aside from being floored at their willingness to walk away from business, I wonder how they might have fared if, as you suggest, they anticipated me saying no. We all could do a better job at this. And if we all do, then we’ll have less and less customers saying no because of price, because they’ll understand the value of what we have to offer.

Comment on The Tiger Woods/Nike Ad: Gross Manipulation with Forethought by susan hart

susan hart — Fri, 09 Apr 2010 18:51:48 +0000

I agree with your post, Bob. The ad wreaks of hypocrisy and exploitation.

Comment on 20 Things That Happen When There Is No Plan For Social Media by Bob Reed

Bob Reed — Thu, 01 Apr 2010 17:40:47 +0000

Thanks, Susan. Glad you like it. If you can add to the list, please do. I plan on doing a rolling update.

Comment on 20 Things That Happen When There Is No Plan For Social Media by susan hart

susan hart — Thu, 01 Apr 2010 17:35:00 +0000

Good stuff Bob! I’ve forwarded to my colleagues. Thanks!

Comment on Plan A Little Leeway by Bob Reed

Bob Reed — Wed, 17 Mar 2010 20:04:33 +0000

Thanks for the comment. We’re trying.

Comment on Driving Innovation in a Threatening Economy by Susan Duensing

Susan Duensing — Wed, 17 Mar 2010 20:02:23 +0000

Well thank you for finding us and reading! Agree this is a subject that is more important than ever, now if we could just get more companies to act on Rich’s advice!

Comment on Driving Innovation in a Threatening Economy by Susan Duensing

Susan Duensing — Wed, 17 Mar 2010 20:00:12 +0000

Thanks Cristy, Rich is an amazing intellectual with lots to say, and leads a very successful company himself … glad we could share some of his wisdom!